Word of Mouth 101

We have some folks in from out of town this week at work, and usually that involves lots of business meals.


Last night, we went to Bouchee - a restaurant I haven't been to since last November.


It appears that in the time between visits, our CEO and his wife have become well acquainted with the restaurant's menu and staff. During our meal, numerous employees greeted us, stopped by the table, or chatted at length with us.


The food is quite good, but the customer service was the real winner last night. After asking for the check, we were brought four plates and not one, but THREE complimentary desserts to share.


If our CEO and his wife arranged for that in advance (which I don't believe they did), that was a smart move, making them look well-connected and well-known there.


If the restaurant did that on their own (which I do believe is what happened), that simple gesture made them remarkable in my mind. Very smart business move.


You never know who your talkers are. Get to the talkers, give them good things to say, and let them talk about you. Word of Mouth 101.