I happened to catch this story online today.
WAXQ - Q 104.3, a classic rock station in New York, has received some press for directing its listeners to download a Bridget Moynahan mask and wear it in the stands at the Super Bowl to psych out Tom Brady.
Love it. Hysterical.
I used to work with this radio station for YEARS, conducting much of their research for the better part of a decade. They were one of my favorite client stations, and I loved watching their ratings and esteem within the Tri-State area grow exponentially. They reflect the many local communities in NY, NJ, and CT quite well, and are much more than a classic rock jukebox, focusing on remaining relevant and staying in close contact with their huge audience. Their programming and air staffs are great broadcasting pros who were always a pleasure to work with
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