Great jingles are infectious. Memorable, catchy, and witty.
I suppose "great" is subjective, but I certainly don't mind the jingles for Free Credit Report, Mattress Discounters, East-West Mortgage, and Giant Glass.
There is one current campaign, however, that makes me jump out of bed almost as quickly as most Beastie Boys songs.
Ugh! How irritating - a kid singing this phone number for 60 seconds straight. It's worse that fingernails down a chalk board.
What's funny is that the organization KNOWS how irritating their radio commercial is, which is partly why the campaign is effective. On their website, there is a link to have people submit their own versions of the jingle.
Having worked in radio, and now working in marketing / advertising - I get why this campaign is running as frequently as it is, and credit them for creating such a memorable yet irritating commercial.
Thursday, September 17, 2009
Posted by Jason at 7:04 AM