Thursday, June 07, 2007

Scooper Bowl Wednesday

I'm a charitable guy. When I heard that The Jimmy Fund was asking for $7 donations at City Hall Plaza yesterday at Scooper Bowl, I was more than happy to oblige for this excellent organization.


They were also asking donors to eat copious amounts of ice cream, probably because children love ice cream, and they wanted us to keep the Jimmy Fund children in our hearts, prayers, and bellies. Who am I to turn away the interests and needs of children?


I arranged to meet Kelly and Brian there, and invited co-worker Karin, who has moved from our Connecticut offices to our Boston office just this week. What a fitting way to involve her in local charities.


All of the big guns were there with 3 or 4 flavors each. Caramel and blueberry flavors seemed to be overrepresented among all booths, while chocolate-based concoctions were almost entirely absent.


Although I live in Southie, I have yet to experience the debauchery known as "Harpoon Fest," but I am assuming that Scooper Bowl is similar to that with fewer drunks, many more small people in carriages, and failed American Idols.

Upon arrival, I walked over to the first line I saw, which peculiarly was away from the ice cream tents. I took a stroll to the front to see what I would be waiting for, and saw a woman signing B&W photos. I thought an exclamation of "Who are you" would have been deflating to her, but an equally or better ego-reducer could have been waiting in line, and asking her for some Butter Pecan when reaching the autograph table.

Turns out she was Ayla Brown, our venerable local New England Idol hero who just missed the Top 12 in 2006's season. She's tall, goes to BC, and actually had a good voice. Technically, the MC did not lie to us, claiming that Ayla's new single was climbing the charts (I checked my sources...it moved from #43 to #40 on the Adult Contemporary airplay chart, but 94% of the 47 times radio stations aired her single last week, they played it overnight - the graveyard for airplay and the way record labels try to push songs up the chart by begging for tons of overnight spins to overinflate a song's popularity). Ayla always seems to be available for events like Scooper Bowl, or anything sponsored by Kiss 108, Mix 98.5, or Magic 106.7. I give her credit for making as many local appearances as possible over the past year or so, and trying to build her local career and create a story for her career.

Opening for Ayla was someone who I kept calling Phil Stacey, but turned out to be Nick Pedro. Poor Nick was terrible. He sang 4 songs, each one all over the place and pitchy (dawg), and his thick Boston accent interjected uncomfortable and unwitty banter between songs. The engineer helped his cause by drowning out Nick and keeping the levels very high on the karaoke CD's used to accompany him. Poor Nick doesn't even have a Wikipedia entry.

4 comments:

Anonymous said...

Actually if you check Mediabase a little closer, you will find that most of Ayla's spins are actually during the day.
WSRS usually plays the song twice a day according to my Mediabase research, once during the all request lunch hour, and once at the drive at 5, Kiss 108 played it last Sunday at 4pm, and then again at 9:30pm.
Her florida spins are also during the day, so some of what you saw is obviously the new adds, which always play the songs late night, until there is a response.
She also played the Magic 106 party 2 weeks ago, followed by backing up Fergie at the Kiss108 party at Club Rain in Boston, so she's actually doing quite well according to my findings.
I do like your article though, very good!

Anonymous said...

oh that is sad. sad. sad. all you needed was McPhee to make the day....oh wait, she would have had to been near food!

Jason said...

Anonymous - thanks for the comment and for reading Platinum Elite.

I must, however, stand by my Mediabase research. I just reran it for her song "Forward"

OVN – 47 spins (95.9%)
AMD - 0 spins
MID – 0 spins
PMD – 2 spins
EVE – 0 spins

Unless a song gets AM Drive, Midday, and PM Drive spins on Mainstream AC radio, it's dead in the water. It needs to be played when AC listeners actually listen to gain exposure. New songs on AC are not always started overnight. Honestly, those spins are truly throwaways. Adults don't react to records they hear on AC radio at 3:30 am. Stations play new songs then to help labels drive them up the AC chart, build relationships with the label and the artist (i.e. make them happy)

Plus, the only Florida spins she received this week were on WHLG in Ft. Pierce - 2 Overnight spins.

WSRS played her 5 times in the past 7 days.

Anonymous said...

awww you got to see Ayla in person, lucky, I couldnt go to that ice cream thing. I've heard her on Wsrs at lunchtime a lot she's pretty good. That was pretty good research you did bummer they dont play her more during the day. Well maybe there will be more demand and more stations will play her.